The 8 week course that will teach you how to create a profitable Instagram page - one that attracts paying clients fast, and gets your face in front of brands so that you can help more people, have more impact, and generate more money within your business.

If any of this is resonating with you, then you’re not alone. Because you sound just like every other health professional I know, myself included...

Plus, what would people say?

The platform is constantly changing. 

The algorithm is confusing. 

And Instagram is already so saturated...would you even have any value to offer?

I get it.

You’re busy juggling client work and (likely) multiple jobs just to make ends meet. So, finding the time to build an Instagram page is something that feels like an impossible task.

Regardless of whether you’ve currently got an Instagram page, or whether you’ve been thinking about starting one for longer than you’d like to admit.

Instagram can be totally overwhelming -

Every work opportunity afforded to me in my previous business occurred as the direct result of having an Instagram page.

Yep. Client referrals. Brand collaborations. Speaking gigs. Media opportunities. Podcasting success. All because of Instagram.

I’ll just let that sink in.

Was I the most qualified person for the job?

In most cases, no.

But I was one of only a small group of health professionals willing to put their face out there on Instagram, and that is what ultimately led to my success.

There’s no denying that Instagram can be a seriously powerful marketing tool if leveraged correctly within a business. 

But you need to know how to do that, which is where my latest creation comes in…


My secret? Instagram.

Before pivoting into marketing, I ran a successful online business where I saw clients in my virtual clinic, worked with some of Australia’s leading brands on social media, featured regularly in the media as an expert in my field, and launched a chart-topping podcast, NakedChats.

A dietitian turned online marketing strategist and margarita enthusiast that helps health professionals (hey you), market their businesses online with ease.

Hey, I'm Rachel -

The 8 week course that will teach you how to create a profitable Instagram page - one that attracts paying clients fast, and gets your face in front of brands so that you can help more people, have more impact, and generate more money within your business.

introducing

Gramtini will take you from feeling overwhelmed and scared to show your face online to creating a profitable Instagram page that attracts clients fast and gets your face in front of brands so that you can help more people, have more impact and generate more money within your business. It does this following a simple step-by-step roadmap that will save you time and guesswork, so that you can focus on the stuff that matters to you (like being an awesome practitioner).

ready to shake things up?

Zero pointless tasks. I teach you what you need to know and what you need to do to get the results you want quickly.

designed with a focus on implementation

Learn to work smarter not harder. I take the guesswork out of Instagram by giving you a step-by-step roadmap to follow. No wasted time or money. Just intentional strategic action.

prioritises strategy and intention over guesswork

No dodgy growth strategies or pushy sales tactics involved. I’m all about authenticity in marketing and creating personal human ties between your brand and customers.

Focuses on growing your business through human connection and understanding

Terrified that you'll have to create a dancing reel or go live? Don't be! I will teach you how to market your business on Instagram in a way that feels authentic to you while still achieving the results you desire.

teaches you how to make instagram work for you

Not only have I built a profitable Instagram page for myself, but I’ve also helped hundreds of health professionals across multiple industries build profitable Instagram pages too.

designed by a health professional for health professionals

Gramtini is different to other Instagram marketing courses...

Domino Puttick, Dietitian & Personal Trainer

I signed up for Gramtini because I felt lost on Instagram, lacked clarity in my brand, and was struggling to attract clients to my business. Gramtini surpassed all my expectations. I learned how to develop an Instagram strategy that supports my business goals and was given a clear roadmap to follow that allowed me to niche down, develop a strong, cohesive brand message, and attract dream clients to my page. 

Rachel taught me how to leverage Instagram to make money. She was helpful and engaging on the live calls and provided practical strategies that helped me target potential clients and drive engagement with my brand.

“My Instagram audience has grown, I’ve gained new clients, and I’ve even been approached for a brand collaboration with ASICS - a brand that aligns with my values as a PT and dietitian!”

Ashleigh Mason, Physiotherapist

When I signed up for Gramtini, I had been dabbling in Instagram and social media, but I was really winging it. I initially signed up to Gramtini to learn how to make my Instagram work for me, but I walked away with so much more, including a streamlined strategy, marketing hacks, and a whole bunch of new friends.

I loved Gramtini and would HIGHLY recommend it to any health professional that is looking to grow in the online space. Since finishing the course, I've already landed some incredible brand collaborations and my following has grown. I can't wait to see where else Instagram takes me!

“Since finishing the course, I've landed some incredible brand collaborations and my following has grown. I can't wait to see where else Instagram takes me!"

Lilli Hay, Hypnotherapist

A friend of mine recommended I join Gramtini and I’m so glad I did! As a hypnotherapist, I’m so passionate about what I do but had been struggling with marketing myself on social media - it felt super overwhelming and I always felt behind the times with it!

After going through Gramtini, I’m beginning to love Instagram as a marketing platform and I now get majority of my business through it! I have to thank Rachel for this because not only did she give me the tools to do this but the confidence too - and that’s a huge part of it! Thank you Rachel!

"I’m beginning to love Instagram as a marketing platform, and I now get majority of my business through it! I have to thank Rachel for this because not only did she give me the tools to do this but the confidence too - and that's a huge part of it!"

Sam Rowntree, Speech Pathologist

Before joining Gramtini, I had an Instagram page but no proper direction, plan, or strategy in place. Gramtini was incredible. The weekly homework was so functional, and Rachel was so supportive. I didn’t expect how much it would help me, but now I can’t imagine running my Instagram any other way. I’ve seen an increase in my overall engagement, my following has grown, and I now have a streamlined process to plan my content, rather than panicking once a week that I’ve not posted anything for a while! I also launched a new product after the course and received a fantastic response, far above what I anticipated.
Thank you Rachel and Gramtini! 

"I didn’t expect how much the course would help me, but now I can’t imagine running my Instagram any other way. I’ve seen an increase in my overall engagement, my following has grown, and I now have a streamlined process to plan my content!"

Sharyne Oscing, Sports Nutritionist

My experience in Rachel's Gramtini course has been nothing short of exceptional. The course is very easy to digest, straight to the point, and the weekly homework tasks are relevant and easily applicable. Before signing up, I was hitting a plateau with my content strategy and backsliding on my engagement with my followers. I've run my online nutrition coaching business for over two years and didn't care for analysing my analytics or understanding the importance of a content strategy. Gramtini was able to bridge that gap for me and my business. I've seen a massive growth in my weekly engagement rates, an influx of client enquiries that have booked me out months in advance and am collaborating with other businesses and brands!

 "I've seen a massive growth in my weekly engagement rates, an influx of client enquiries that have booked me out months in advance and am collaborating with other businesses and brands!” 

Results from real students...

Dive deeper into hot topics with access to two bonus masterclasses! These masterclasses will be delivered live by either myself or a guest expert.

Bonus live masterclasses

Have a question? Looking for feedback? No worries. Six live group Zoom calls designed for troubleshooting will happen at either 10am or 6:30pm AEDT on Thursdays.

Live group implementation calls 

Get access to all of your video lessons and supporting course materials from day one so you can opt to complete the course self paced or week to week with the group.

Video lessons

Join a non-judgemental community group where you can connect with your peers, explore ideas, and support one another throughout the course and beyond.

Access to a private community group

When you join you get access to…

Looking for extra motivation? The course challenge will keep you accountable! Get to first place and win a prize pack worth $650 AUD.

Gramtini course challenge

Take a look inside the course to discover what you'll learn...

Develop a unique brand identity to help you stand out online

Identify a niche to strengthen your brand offer

Analyse your competitors to determine your unique magic

Establish business goals to inform the development of your strategy

Develop a unique brand identity to help you stand out online
Identify a niche to strengthen your brand offer
Analyse your competitors to determine your unique magic
Establish business goals to inform the development of your strategy

Developing your unique brand

module 1

Identify your dream client and the problem you solve for them 
Learn how to get your audience to a point where they are ready to buy from you
Communicate your value with confidence by crafting an elevator pitch that clearly articulates who you are, your offer, and why people should work with you

Identify your dream client and the problem you solve for them 

Learn how to get your audience to a point where they are ready to buy from you

Communicate your value with confidence by crafting an elevator pitch that clearly articulates who you are, your offer, and why people should work with you

Identifying your dream client and offer

module 2

Learn how to set up your page for insta-success
Write an Instagram bio that converts your followers with one click
Debunk the Instagram algorithm so that you can use it to your advantage
Craft a stand-out strategy that will help you to get results quickly

Learn how to set up your page for insta-success

Write an Instagram bio that converts your followers with one click

Debunk the Instagram algorithm so that you can use it to your advantage

Craft a stand-out strategy that will help you to get results quickly

Crafting your stand out strategy

module 3

Adopt a strategic approach to content creation in order to post regularly with ease
Learn how to create content in a way that feels authentic to you
Humanise your brand through content that builds authority and trust 
Connect with and convert your followers through content that invites engagement

Adopt a strategic approach to content creation in order to post regularly with ease

Learn how to create content in a way
that feels authentic to you

Humanise your brand through content that builds authority and trust 

Connect with and convert your followers through content that invites engagement

Creating killer content (part one)

module 4

Optimise your performance by learning how to interpret and record your analytics
Learn how to write captions that convert your followers without sounding salesy
Gain confidence in creating content through access to tips, tricks and tutorials
Begin to execute your new content strategy with confidence!

Optimise your performance by learning how to interpret and record your analytics

Learn how to write captions that convert your followers without sounding salesy

Gain confidence in creating content through access to tips, tricks and tutorials

Begin to execute your new content strategy with confidence!

Creating killer content (part two)

module 5

Learn how to find and connect with your dream clients on Instagram
Optimise the discoverability of your content so that you're reaching more people 
Get access to strategies that will help to boost your engagement

Learn how to find and connect with your dream clients on Instagram

Optimise the discoverability of your content so that you're reaching more people 

Get access to strategies that will help to boost your engagement

Optimising your growth and performance

module 6

Learn how to set rates for your services and charge for your worth
Create a professional media kit that clearly communicates your value 
Learn how to pitch to brands and score aligned partnerships
Activate bookings on your Instagram profile

Learn how to set rates for your services and charge for your worth

Create a professional media kit that clearly communicates your value 

Learn how to pitch to brands and score aligned partnerships

Activate bookings on your Instagram profile

Mastering your monetisation

module 7

Discover how to keep leveraging Instagram to grow and scale your business
Optimise your ongoing workflow so you're working smarter, not harder
Overcome imposter syndrome and feel confident showing your face online
Learn how to navigate audience feedback and care for your mental health online

Discover how to keep leveraging Instagram to grow and scale your business

Optimise your ongoing workflow so you're working smarter, not harder

Overcome imposter syndrome and feel confident showing your face online

Learn how to navigate audience feedback and care for your mental health online

Refining your strategy and path to insta-success

module 8

Instagram is always changing. That is why every Gramtini student will get lifetime access to the course content PLUS access to any future updates. This means you can rest easy knowing you’ll be able to navigate any future changes with ease.

Once you join Gramtini, you’re part of the Gramtini fam for life!

kelsey weight

"Gramtini helped me to figure out how to make Instagram work for me, as well as providing me with tools and strategies to implement as my business progresses"

supporting business growth

increased connection

prue mynard

"Gramtini has changed that way I think about and approach Instagram. I've connected more with my audience and now have a strategy and purpose"

aleisha stonehouse

"The number of clients and enquiries I have gotten has blown my mind. I've now got clients backdated for when I can take on more."

booked out services

More results from real students

You already have a solid strategy in place and are happy with the revenue being generated from your Instagram page

You’re not willing to adopt a beginners mindset and try something new

You want to learn how to build a profitable Instagram page but aren’t willing to actually build one

Gramtini is not the right fit if:

You want to reach more people online but have no idea where to start

You are in the early stages of establishing your brand and finding your niche

You have an existing Instagram page but aren’t seeing the results that you’d like

You don’t have a big marketing budget or time to waste on guesswork

You have a history of getting stuck in planning mode and need some support and accountability to take action

Gramtini is the right fit if:

My guess is that if you've made it all the way down here, you're probably still wondering whether Gramtini is the right fit for you...

If you don’t feel like Gramtini is giving you the knowledge, support and accountability you need to build a profitable Instagram page then simply email me by November 7th and I’ll give you your money back.

The only thing you have to do is watch the lessons, attend the implementation calls (or watch the recordings), and show me that you have done the homework.

I'm also offering a 14 day money back guarantee!

still unsure?

When does the course start and end?

When does the course start and end?

01

FAQs

Gramtini will run for 8 weeks commencing Sunday 27 March - Saturday 21 May, 2022. 

With that being said, you will receive access to all of the course materials when Gramtini kicks off on Sunday 27 March meaning that you also have the option to complete the course at your own pace if preferred.

When will the lessons and course materials be released?

When will the lessons and course materials be released each week?

When will the lessons and course materials be released each week?

02

You will receive access to all of the lessons and course materials when Gramtini kicks off on Sunday 27 March.

What time are the 6 live group implementation calls each week?

What time are the live implementation calls each week?

What time are the live implementation calls each week?

03

The live group implementation calls will happen on Thursday at either 10am and 6:30pm AEDT.

*excludes bonus guest masterclasses

What if I can’t make the live group call times?

What if I can’t make the live implementation call time?

What if I can’t make the live implementation call time?

04

Don’t stress. All of the implementation calls will be recorded and uploaded into the course portal so that you can watch (or re watch) them at a time that suits you. You will not be disadvantaged if you can’t attend the live calls as you will be able to submit any questions you have prior to the calls each week.

Who is this course suitable for?

Who is this course suitable for?

Who is this course suitable for?

05

Gramtini is suitable for all traditional, alternative or complementary health practitioners regardless of what stage of business they are in.

I am a student. Is Gramtini suitable for me?

I am a student. Is Gramtini suitable for me?

I am a student. Is Gramtini suitable for me?

06

Yes, Gramtini is suitable for student health practitioners who are looking to get a head start on building a brand through Instagram. Please note that the first two weeks of the course require you to establish the foundations of your brand, pick a niche and identify an ideal client that you would like to work with. Students may find this challenging if they are in the early stages of their degree. 

I have an established page. Will Gramtini help me get better results?

I have an established page. Will Gramtini help me get better results?

I have an established page. Will Gramtini help me get better results?

07

I can not guarantee your results on Instagram as they are highly dependant on the work you put in outside of the course. If you are willing to adopt a beginner’s mindset and try a (potentially) new approach to Instagram, then Gramtini may support you in achieving better results on Instagram. 

I am a dietitian. Will Gramtini contribute toward my annual CPD hours?

I am a dietitian. Will Gramtini contribute toward my annual CPD hours?

I am a dietitian. Will Gramtini contribute toward my annual CPD hours?

08

If you are an Australian Dietitian (APD) then yes, Gramtini can be used as hours towards your annual CPD requirements. If you are a dietitian outside of Australia, please check with your countries governing body for confirmation.

How long will I have access to the course content?

How long will I have access to the course content?

How long will I have access to the course content?

09

You will have lifetime access to all course content PLUS any future updates. Please note that this excludes the live group call recordings. Instead, these will remain in the course portal until the next scheduled round of Gramtini is due to begin (October 2022).

Is information about professional code of conduct on Instagram included?

Is information about professional code of conduct on Instagram included?

Is information about professional code of conduct on Instagram included?

10

Due to the wide variety of health professions that enroll in Gramtini, it is not feasible for this information to be included in the course. While we talk generally about the way health professionals should conduct themselves on Instagram, it is your responsibility to ensure that you are up to date with any policies or code of conduct relating to social media use within your own industry.

Are there any additional costs involved throughout the course?

Are there any additional costs involved throughout the course?

Are there any additional costs involved throughout the course?

11

Nope. Gramtini teaches you how to build a profitable Instagram page organically which means no advertising spend is necessary. All of the apps and tools I recommend throughout the course have free versions which are great to get you started on your Instagram marketing journey. The choice to upgrade to any paid subscriptions (should you see value in them) is up to you.

I’m busy over the next few months. Should I just join the next round?

I’m busy over the next few months. Should I just join the next round?

I’m busy over the next few months. Should I just join the next round?

12

I will only be running Gramtini twice this year (March + October). So, even if you aren’t quite ready to get started on Instagram yet, you can join Gramtini now and gain access to the course content and community so that it is all there when you’re ready to start.

Once you join the Gramtini family, you are part of it for life! 

All Gramtini alumnus are always invited back to participate in future rounds of the course and attend all group and bonus guest calls. 

Hey Rachel, I still have a question...

Hey Rachel, I still have a question...

Hey Rachel, I still have a question...

13

Please contact hello@rachelhawkins.co

All of this is possible through Instagram!

You had enquiries consistently hitting your DMs from your ideal client or aligned brands

You were recognised as an expert in your field

You felt confident showing your face online and understood your worth

You were being approached for work opportunities and comment in the media

You were generating more revenue and had financial stability in your business

Can you imagine how you would feel if…