Profitable Instagram success is as simple as taking the first sip - are you ready?
You just need the recipe to get there, so that you can *fall in love* with the platform you’ve come to loathe (and I don’t blame you), all over again.
Truthbomb: Instagram doesn’t have to be hard, slow and uninspiring. It can be fun, simple and profitable and set your business up for long-lasting success.
Fact: Instagram is the most cost-effective way to find *your people*
You’re posting on the #gram and not getting anywhere. You feel the pressure to create reels and just thinking about it makes you feel frustrated and overwhelmed, plus growing your page, reaching *your people* and being discovered online feels impossible right now.
I see you Dietitian, Physiotherapist, Speech Pathologist, Registered Nurse (and every other health professional) and I know you’re not *in-love* with Instagram right now.
You’re wondering if Instagram will actually work to grow your business?
Instagram is like Vermouth (the ingredient) to your Vodka (business). Without it, you’ll work harder to reach your people, feel frustrated that you’re not getting the results you’d like and you’ll even start to doubt yourself as a health professional. A little like the first sip of a martini when the Vodka is missing.
Instagram can be simple, fun and engaging.
Instagram highlights your value, expertise and knowledge.
Instagram is the easiest and simplest way to find your people.
Instagram gets your face in front of brands and opens the door to new opportunities.
Instagram can and will grow your business.
But here's the thing:
Because when you create content with purpose, your people see it.
When your people see it, your audience and community grow.
When your community grows, brands and fans slide into your DMS.
And then? The profit comes.
And, if you know how to use her, Instagram will love you back.
Laura Ballantyne | Dietitian
"When I implemented the strategies I learnt purely from Gramtini I saw really positive results in regards to engagement and client conversion. I was normally hitting $8-10K months, but when I really focused on Instagram I had my biggest turnover month of $15K!"
Solaine Douglas | Nutritionist
"I joined Gramtini because I felt uninspired with my Instagram content and frankly a little confused about what I should be posting. After implementing my new strategy, I saw a big jump in client referrals from Instagram, resulting in an additional $6,000 revenue!"
Ash Ormond | Physiotherapist
"I loved Gramtini and would highly recommend it to any health professional that is looking to grow in the online health space. Since finishing the course, I've landed some incredible brand partnerships and my Instagram audience has grown".
Sharyne Oscing | Nutritionist
"Since joining Gramtini, I've seen a massive increase in my weekly engagement rates, an influx of client enquiries that have booked me out months in advance and am collaborating with other businesses and brands that I love!”
Domino Puttick | Dietitian
“My Instagram audience has grown (from 2K-8K), I’ve gained new clients, and I’ve even been approached for a brand collaboration with ASICS - a brand that aligns with my values as a personal trainer and dietitian!”
Sam Rowntree | Speech Pathologist
"I didn’t expect how much the course would help me, but now I can’t imagine running my Instagram any other way. I’ve seen an increase in my overall engagement, my following has grown, and I now have a streamlined process to plan my content!"
Aimee O'Shea | Nutritionist
"I still thank the universe for Gramtini. I’ve had my clinic open for a few weeks and I’ve gained a dozen clients with 2-3 enquiries each week and made just under $2000. I've also been asked to be on a popular parenting podcast and collaborate with a business I love."
Lilli Hay | Hypnotherapist
"I’m beginning to love Instagram as a marketing platform, and I now get the majority of my business through it! I have to thank Rachel for this because not only did she give me the tools to do this but the confidence too - and that's a huge part of it!"
You want to learn how you can get your insta-groove back, so that you can market your business online in a way that feels authentic to you and be confident knowing you're doing all the right things to grow.
Now, I know you’re here because you know things can be easier, because they used to be before Instagram went all #rogue on us and mixed up a martini (long-island iced tea) we never asked for.
To create and serve content with purpose.
For your people to find you online.
For brands to see you and reach out for opportunities.
To attract more cash by doing work that you love.
To confidently and consistently use Instagram to grow a profitable business.
You want:
You're doubting whether the Instagram strategies you know are even working.
You’re wondering if you or your content is interesting enough to engage *your people*.
You’re worried that you’re not even skilled enough to create reels for your business, because if you don’t, how will your *people* find you?
Because right now, you’re missing out on: being visible, finding *your people* and landing more money in your business, all because Instagram is tricky to navigate right now
You want to *fall in-love* with Instagram all over again, and I want that for you too.
You’ve spent countless hours on Google trying to find that *winning* strategy that’ll finally work, comparing yourself to others who seem to have the gram all figured out and wondering if another platform would be more effective for you.
But with an (Insta) gram-tini, served with strategy, more impact and a whole lot more cash, you’ll reach your people and find brands who love you too. But most of all? You’ll have the confidence to grow a business you love - that’s aligned to you as a practitioner.
Create content with purpose - and not just because every other health professional is doing it.
Find your people by showing them who you are and what you offer.
Grow your page, boost your profit and say hello to a successful online business.
You’re wondering if there is an easier, simpler and more strategic way that actually works, so you can:
Create an irresistible, visible and brand worthy-Instagram page.
Share engaging content with purpose.
Show up as you and not everybody else.
Grow your page with ease.
Build a community of people ready to buy from you.
Be seen by brands and fans who would love to work with you, plus;
Gain know-how, knowledge and straight-forward strategies to set your online business up for long-lasting, sustainable success
An Instagram-tini to set your profile up for purpose, people and profit, so you can:
And, I’m here to help you fall in love with Instagram all over again so that you can achieve the same!
Attract my dream clients and build a community of loyal customers who I absolutely *adore*
Grow my business and successfully launch a chart-topping podcast
Sell my courses, products and services to *my people*
Collaborate with brands, experts and media who value the work I do
Position myself as the go-to expert for health professionals in my field
Double my revenue doing work I love
Enjoy ease and flow in my business
Connect with so many wonderful humans and online business friends who love a cocktail as much as I do.
Instagram has allowed me to:
I believe discovering your unique twist and serving it to your clients is and always will be your greatest marketing asset and I’m here to help you do just that.
The magic ingredient to my success since becoming a digital marketing strategist? Developing a profitable and irresistible Instagram page, and falling *in love* with the platform because to this day, Instagram has been the greatest asset in building my brand. And the best bit? It’s easier than you think.
Instagram-lover, martini stirrer and nutrition professional turned digital marketing strategist for health professionals who are ready to market their business online and grow their brand - in their own way.
Hey, I'm Rachel.
If you’re ready to fall *in love* with Instagram all over again and turn your online business into a profitable, health brand and start attracting *your people*, while having a little (a lot of) fun along the way, then it’s time we got to know each other a little more over a virtual martini.
Let me introduce...
To help 1,000 health professionals create profitable businesses and grow their brands with ease, in their own way.
my mission?
A practical, self-paced Instagram martini course served with real-time updates to show you how to create an irresistibly profitable Instagram page that pours more purpose, people and profit into your online business.
And enjoy the platform, show up confidently and reap the rewards of a two-way relationship.
You’ll *fall in love* with Instagram all over again
It'll help you create content that feels *so you* to pinpoint your people and grow a profitable page (and business)
Designed with purpose, people and profit in mind
Ditch the day job that no longer sparks joy and start living your *dream* life as a health professional, on your own terms with the new title of savvy business-owner.
Day Job to Dream Life
Gramtini isn't a basic Instagram marketing course that will teach you how to become an influencer or grow your page with a copy-paste content marketing plan that doesn't work for your business.
Gramtini isn’t just another shake-and-stir Instagram course that’ll show you the how, only for you to walk away feeling overwhelmed, tired and exhausted from content overload.
It’s a self-paced course created specifically for health professionals who are ready to be seen and be celebrated for who they are. Who are ready for a profitable page, profitable content and profit-serving business.
Gramtini is for the thirsty health professional who is ready to fall in love with Instagram all over again and grow online with confidence.
It's a practical, self-paced, supportive course that will teach you the framework for developing a strategic content marketing plan that will catapult the growth of your brand on Instagram in a way that feels good to you.
The biggest secret to shaking an irresistibly-profitable-Instagram page? You’ll learn to actually think with a strategic marketing mind, so what when the gram goes #rogue on you again, you’ll know exactly what you need to do to make Instagram work for you and your business.
So you can confidently create content with purpose, to pinpoint *your people*, and pour consistent profit in your business.
Grow a loyal and engaged community of people who love what you do and who are ready to work with you.
Support from me as your Instagram Strategist and martini-stirrer via video lessons, an engaged Facebook community and supportive emails.
At the end of the course? A very happy business owner who has transformed her brand online through falling in love with Instagram all over again. And instead of tolerating a toxic, iced-tea, you’ll be enjoying a delicious martini
Custom-designed and tailored learning modules that are tailored to the health industry, served with real-time updates - the strategies you’ll learn will help you overcome the challenges you’re experiencing with Instagram, right now, not last year.
Gain clarity on your brand and message so you know exactly what content to deliver to your people.
Learn how to confidently use Instagram to market your business online with ease, and watch the enquiries and brand opportunities land in your inbox
this irresistible martini looks like...
Before we can create an irresistibly-profitable-Instagram, we need to first establish the ingredients we’re serving: our strategy. In phase one, you’ll learn how to uncover your own unique brand twist, identify your ideal customers and craft a stand-out message, then your ingredients are mixed and shaked, we can then serve our (Instagram) strategy - You'll develop an understanding of where Instagram sits in your broader digital marketing strategy, learn how the Instagram algorithm(s) work and create a content strategy that will drive profit into your business.
You’ll walk away from this module feeling confident in your unique offering, know exactly how to find your people and communicate your value with clarity.
Serve up your strategy
Then? You'll purpose-fully create the content plan of your Insta-dreams to get more visible, grow your brand and drive more profit into your business. You'll learn how to create thumb-stopping content that speaks to your people, master reels for the #gram and your business and strategically use Insta-stories to engage and grow your audience.
By the end of this phase, you'll know how to create content efficiently using my easy content creation process, feel more confident creating Reels and showing up in videos, and easily write captions that connect, convert and drive inspired action.
Create the content plan of your insta-dreams
In the final flavour (phase), you’ll learn how to set up your irresistible Instagram page and execute your content marketing plan, access and interpret analytics, record insights, learn how to use growth and engagement strategies and how to find the perfect hashtags for your content.
Then? It’s time to add one (big) dash of profit! You’ll learn how to monetise your Instagram page by selling your services and products and securing brand partnerships, opportunities and sponsorship. No martini will be left unstirred as you learn how to set rates for creative services, create your very own media kit and master the art of pitching to brands.
To finish, you’ll refine your strategy for on-going performance, master your mindset for long-lasting growth (and for when Insta is being toxic and isn’t loving you back) and learn the exact ingredients to convert your Instagram followers into email subscribers.
Execute and optimise for ongoing *insta-success*
Not another course teaching generalised, outdated Instagram strategies that won’t support the future and growth of your business. Instead you’ll feel supported, empowered and inspired to make Instagram really work for your online business, because you’ll have a strategy that works for you and your industry.
Gramtini is an irresistible martini for thirsty health professionals who are ready to grow their brand, make more profit and fall in love with Instagram all over again.
I want more for you. I want you to have the business of your dreams, on your terms and I want you to reap the rewards of Instagram, just like I have.
I want you to have:
I want to show you how to create an irresistibly profitable Instagram page, served with strategy and impact, so you can create content with purpose, find your people and grow your business (and profit), all while being seen by *brands and fans* who you love and who loves you, too.
You could be one post or reel away from helping someone live a healthier and happier life - but without the Instagram know-how you need to crack (read: smash) the toxic Long-Island Iced Tea that’s holding you back, you’ll simply stand still and miss out on helping more people and remain stagnant in your results.
This course is for the thirsty and hard-working health professional who have so much value to offer the Instagram world and more importantly, the people who need their help - because your work is important and needed in this world.
The confidence to create purposeful content that attracts, connects and converts *your people*.
A loyal community who celebrate the work you do.
Countless opportunities sliding into your DMs from brands you adore.
An overflowing inbox of enquiries - from people who found you on Instagram.
An engaged audience on your *owned marketing channels*.
A profitable business that works for you so you can have more impact, ease and flow in your life.
Lydia Taylor | Nutritionist
"Before working with Rachel I was in a bit of a slump and truly thought about throwing it all away. Since working with her, the engagement from my online community has increased by 50%! I now feel encouraged, confident and excited for the months ahead".
50% increase in engagement
Chelsea Swan | Chiropractor
"I knew that I could be doing a better job of growing my business but I just didn't know how to get there. I now have a content strategy that drives engagement with my community - I am so grateful to Rachel for that."
A content strategy that drives engagement
Mel Bald | Nutritionist
"I was worried that by niching down I would lose followers, but I have actually gained them! I now have a strategy that makes it easy to communicate with my audience and the skills and tools to execute this. I've learnt so much, whilst still running my business as usual".
A growing community of fans
real results from real clients
They are the exact Ingredients I used to build my profitable business - and without Instagram I wouldn’t be here today.
My promise to you is: if you complete the entire course, within 60 days, implement everything you’ve learnt and you still haven't received any results. I will personally refund your entire course investment. That’s how confident I am in the strategies I teach.
This is an Instagram course with its own unique twist. This isn’t a set and forget or generalised course designed to teach you the basics because that’s not helpful. This course is strategic and will teach you the exact steps to create purposeful content, find your people online and pour more profit into your business. You’ll walk away from the course being able to master Instagram in a way you never have before, because you’ll have the *how-to* that actually works for your business and your industry.
In Gramtini, you will learn the framework to create purposeful content aligned to your business, your goals and your people while also mastering more specific content like reels, to give you confidence to walk away and create the exact content you need to, to grow a profitable Instagram page. While Gramtini is not a photography or videography course, it does include photography and videography tips, along with app recommendations to help make content creation a cinch. The purpose of this course is to set you up to be an instagram strategist for your very own business, which means you’ll learn the how (strategy) and then when, what and where (doing).
Gramtini is served in real-time, meaning that you’ll get updates on what is currently happening on Instagram in real-time via our private community group. The course can be completed and implemented within a 8-week period with a full-paced schedule, however Gramtini is self-paced, which means you can take as long as you’d like to work through each module. You'll also have and you’ll have lifetime access to the course plus any future updates.
That’s more than okay - you can set up your page and profile while you go through the course. I'll be teaching you exactly how to start a profitable page from scratch and how to grow it, so you can put your best gram-tini foot forward and not waste any time.
You will have access to myself and my team via the community group should you wish to ask any questions, seek support or celebrate your insta-wins!
Yes! This course is perfect for all health professionals who want to market their business online and grow a profitable page. Whether you’re an online clinic, or a brick and mortar, the goal of achieving profitable success on Instagram is the same. I welcome all online and offline (brick and mortar clinics) to join Gramtini.
It is incredibly important that all health professionals who complete Gramtini finish the course being aware of their legal, ethical and professional responsibilities when using Instagram to grow their brands and market their businesses online. The course includes a number of resources to help students navigate the overarching legislations relating to the online advertisement of professional goods and services, as well as more niched legislations that could be relevant to the goods and services health professionals might be involved in promoting online. While the course talks generally about professional and ethical standards, it is important to note that due to the wide variety of health professionals that enrol in Gramtini, profession and country-specific codes and regulations are not included in the course. It is your responsibility to ensure that you are up to date with the latest codes and regulations relating to advertising and social media use as set out by your governing body.
Nope! Gramtini will teach you how to create an irresistibly profitable Instagram page organically, meaning that no advertising spend is necessary. All of the applications and tools I recommend throughout the course have free versions which are great to get you started on your Instagram marketing journey. The choice to upgrade to any paid subscriptions, should you see value in them, is up to you.
Yes, the framework and strategies taught in Gramtini can be used by all health professionals across all countries, however, please note that the course is delivered in English.