And worked entirely online as a means to reach more people and reduce the overhead costs associated with running a traditional practice. Like most health professionals, my primary goal was to help people. But second to this was a desire to make a name for myself in the online health space.
Mistakes like engaging in collaborations without contracts, saying ‘yes’ to work opportunities that weren't aligned with my brand, and implementing an Instagram strategy that got me blocked for over a year (yep, apparently that can happen).
My mistakes provided my biggest learnings though, as they helped me to identify the areas within my business that needed most attention. Among those was a need to learn more about online marketing and the strategies that could be used to grow and scale my business.
It was everything I had always dreamed of.
And just as everything was taking off (and I was getting ready to celebrate with a salty margs), I realised that I had built the wrong business.
I secured a 14K brand deal
My podcast hit number two on Apple Podcast's Business charts
I generated $15K off the launch of my first digital product
My inbox was pinging with work opportunities from aligned brands
I secured a 14K brand deal
My podcast hit number two on
Apple Podcast's Business charts
I generated $15K off the launch of my first digital product
My inbox was pinging with work opportunities from aligned brands