I started my career as a dietitian, where I founded a virtual business offering online consultations and working with leading health and wellness brands through brand partnerships. After struggling to find my feet as a business owner, I grew frustrated by the lack of support in my industry and burnt myself out doing all the wrong things to grow. I thought I was building my dream business but in reality, I was left feeling unhappy and unfulfilled. So, I decided to step away from dietetics and pursue a career in digital marketing.

Unlike most marketers, my story doesn’t begin where most do because I used to be a health professional - just like you.

This period saw more practitioners turning to social media to build their brands and start businesses so that they could enjoy more freedom and flexibility in their lifestyles. If this was the goal - then I knew they’d need someone to help them achieve this. And that someone was me. 

Fast forward to today and I have worked with hundreds of health professionals through my digital courses and services to help them grow their brands and market their businesses online with ease.

Call it the entrepreneurial spirit or call it fate but when the healthcare industry was flipped on its head during the pandemic, things just clicked.

BRANDS I’ve worked with

My mission?

To be the leading destination for brand and online marketing in the healthcare industry so that I can help health professionals *just like you* skyrocket your business growth, make more money and pour more freedom, flexibility and fun into your life.

Regardless of where you are in your business journey, I am here to provide you with the clarity, confidence and know-how you need to take that first or next step toward marketing your business online and building a unique brand you are proud of.

So, what do you say…are you ready to get started? I’ve created a stack of free resources that I can’t help but feel will be right up your alley.

This brand wasn’t 
made overnight.

2019

Here’s a breakdown of the timeline.

Discovered digital marketing

I struggled to find my feet as a business owner and grew frustrated by the lack of business support available in my industry. I became obsessed with digital marketing as I knew that mastering this skill was the secret to helping my business grow.

2018

Founded first business

I started my career as a dietitian by founding a virtual business where I offered online nutrition consultations and partnered with leading health and wellness brands to write nutrition articles, develop recipes and create content for social media campaigns.

2024

The continued evolution

Three years into my business journey, I’ve worked with hundreds of health professionals through my digital products and services to grow their brands and market their businesses online with ease. I’m not finished yet, in fact, this is just the beginning.

2023

Introduced services

After receiving interest for one-on-one services, I launched The Spritz - my premium done-for-you brand and digital marketing service. Best decision ever. I worked on some amazing client projects that put new eyes on my brand and skyrocketed my business growth.

2020

Became a marketer

I left dietetics to pursue a career in marketing after feeling unfulfilled in my career. I landed a full-time role working with a supplement company where I managed their social accounts and worked closely alongside the brand manager to develop marketing content for the company’s global teams.

2022

Created signature course

Following the success of Gramtini, I expanded my digital product suite by creating my signature brand and digital marketing course - Markerita. After a year of speaking about Instagram marketing, I was excited to offer support in more diverse areas including brand strategy, website, email and content marketing. As it turns out, my community were too.

2021

Launched my business

I launched my business after seeing the healthcare industry flipped on its head as a result of the pandemic. With more practitioners turning to Instagram to build their brands, I created my first course - Gramtini. I had 156 people join Gramtini that year and generated over $80K in course sales.

@rachelhawkinsco