Markerita kicks off on Saturday, Feb 14th, with our first weekly content drop, and runs until Thursday, Apr 30th.

But here’s the best part—once you’re in, you’re in for life. That means you’ll have lifetime access to all program content, bonuses, and the community, so you can work through the program at your own pace (in fact, half of the community does)

On average, students spend around 3–5 hours per week watching the lessons, completing the activities, and engaging in community discussions. Some weeks require more time than others. When you join, you’ll receive an 11-week schedule outlining weekly content drops and estimated completion times—so you can plan ahead and stay on track.

Markerita isn’t a DIY program where you’ll sign up and never hear from me again. This is a program where you receive support from me and your peers every step of the way across an 11-week period. I like to call it DWY (Done With You]. We meet most weeks for a 60-minute group coaching call on Zoom and you will also receive 24/7 support from me via our private community group. This is as close as you will get to receiving one-on-one support without the hefty price tag. A level of support that I am confident you will not find in any other marketing program on the market.

Not to worry. All of the group coaching calls will be recorded and uploaded into the program portal for you to watch [or re-watch] at a time that suits you. While the live calls are great for connecting with your peers, if you aren’t able to attend them you won’t be at any disadvantage. If you don’t attend a live group coaching call but would like a question answered or feedback on your work, then you have two options - post your question or request in our Facebook community group or submit it to me prior to the live call, and I’ll respond on the recording for you to watch back in your own time. Cool, huh?

Markerita isn’t just another marketing program that’ll show you the “how” only for you to feel like you’re learning another rinse-and-repeat method that doesn’t actually work for the healthcare industry. It’s a program built specifically for health professionals that will teach you the exact ingredients you need to build an in-demand health brand and grow a profitable business using the power of brand and online marketing. You’ll learn how to think like a marketer so you can effortlessly grow your business on your terms, in your own way, stirred with your unique twist.

If you’re a health professional who wants to build an in-demand brand, learn the skill of marketing, and grow your business, this course is for you. From dietitians to physiotherapists, podiatrists, speech pathologists, naturopaths, nutritionists, dermatologists, midwives, chiropractors, doulas, exercise physiologists, hypnotherapists—and everyone in between. This program is suitable for anyone who identifies as a health practitioner (all Western and complementary medicine practitioners are welcome).

Yes - Markerita is suitable for all healthcare businesses that want to build a stand out brand and grow their businesses through online marketing. Whether you have a brick and mortar clinic, or work online, the goal of growing a profitable business is the same. Accordingly, Markerita is suitable for all healthcare businesses, regardless of whether you operate on or offline.

I get it, sometimes you just want one-on-one support. Something that is important for you to know about Markerita, is that it isn’t your typical group program. It has been thoughtfully designed as a DWY [done with you] program where you can receive personalised support from me via weekly group calls on Zoom and our private Facebook community group across the 11-weeks. Plus, there are many advantages of learning in a group environment - accessing the diverse perspectives and insights of your peers, extra accountability, professional networking and cost effectiveness, to name a few.

I get how time poor you are. That is why Markerita has been designed to both fit into your busy schedule and deliver you results in the fastest manner possible by showing you exactly what you need to do to build an in-demand health brand and grow your business through online marketing [minus the fluff].

I truly believe that we make time for what is important to us. You are here because you want something to change in your business, and change won’t happen without action. Yes, developing a brand strategy and implementing a digital marketing plan for your business will take an initial time input, but once it’s done, you’ll have a solid foundation for growing a profitable business that will save you so much time in the long run. Remember, Markerita is an investment in implementing sustainable systems and processes to streamline your marketing activities so that you can grow your business in the most time-efficient manner possible.

If you truly can’t commit to completing Marekrita within 11-weeks then you also have the option to complete the course at your own pace as everyone who joins the course receives lifetime access to the content, bonuses and community.

While I can’t guarantee specific financial outcomes — and you should run far away from anyone who does — I know many Markerita students have experienced a return on their investment before the program even ends. What I can guarantee is that Markerita will equip you with the knowledge, tools, and proven strategies required to build an in-demand health brand and grow your business using online marketing. Past students have seen meaningful improvements in brand visibility, audience growth, enquiry volume, client bookings, and revenue (you can explore some of these results above).

Your results will always depend on your individual business, commitment, and implementation. That said, you’ll be supported with the structure, resources, and accountability needed to maximise your return on investment — both during the program and well beyond it.

This will likely be the only time I run Markerita this year. I’m currently pregnant and expecting my first baby in May, and I’m intentionally leaving space for whatever that season looks like — without putting pressure on myself to return to work before I’m ready.

If Markerita has been sitting on your “I’ll do this one day” list, this is your sign to take action now. By the time the program wraps up on April 30, you’ll have all the key ingredients in place to build an in-demand health brand and a digital marketing strategy that consistently attracts, connects, and converts your dream clients — so you can grow your audience, generate more enquiries, and make more money in your business, with far more ease.

You’re not alone — and this is exactly why Markerita is structured the way it is. Alongside developing your brand and digital marketing strategy, you’ll be supported with two live implementation sessions where we walk through key marketing systems together, in real time, so you’re never left guessing.

You’ll also get access to on-demand tech walkthrough videos that take you step by step through the backend of my recommended platforms — including website setup (Showit), email marketing (Flodesk & Kajabi), and content management systems (Airtable & Notion). You can follow along at your own pace as I show you how to build things like an email funnel and a clear, repeatable content plan — making the tech feel far more manageable and much less intimidating.

Yes — accessing Markerita has never been more accessible. You can secure your place with a $300 deposit, then spread the remaining investment over nine monthly payments, making it easier to commit without putting unnecessary pressure on your cash flow.

Should you wish to request an alternative payment plan term, please reach out to me via email hello@rachelhawkins.co

Yes! The framework and strategies taught in Markerita can be used to build an in-demand health brand and grow your business through online marketing by all health professionals across any country in the world. We've got people from Australia, America, Canada, the United Kingdom, and New Zealand in the community already and would welcome more international faces. However, please note that Markerita is delivered in English with English subtitles on all lessons.