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Discover the exact ingredients you need to build an in-demand health brand and implement a digital marketing strategy that consistently attracts, connects and converts your *dream clients* like a breeze so that you can grow your audience, generate more enquiries and make more money, in a way that feels good to you.
If you’re a Dietitian, Speech Therapist, Physiotherapist, Dentist, Naturopath, Psychologist or *insert health professional here* and you’re ready to grow a profitable business, on your terms - pour a drink and pull up a seat.
Because right now, things feel harder than they should.
Spending way too much time creating content for social media with no result, and are stuck on a hamster wheel working in your business (instead of on it) feeling unsure about how the hell to get off.
Spending way too much time creating content for social media with no result, and are stuck on a hamster wheel working in your business (instead of on it) feeling unsure about how the hell to get off.
to other brands online wondering how the hell you are going to stand out and get noticed ahead of your competition when there are so many other businesses out there who do what you do.
as quickly as you would like, and you’re struggling to manage the stress and pressure that comes with navigating inconsistent cashflow.
for more followers, email subscribers, enquiries, bookings and sales and having no real strategy or plan to guide you.
and confused about what the hell will *actually* help your business grow - despite doing the Instagram course to market your business, downloading the free resources to learn all the tech and attending all of the live webinars that promise to help you ‘build a 6 figure practice’.
But here's the thing.
It’s not you that’s the problem. And it’s not the economy.
It’s your approach.
Because growing a profitable business is possible for you, it’s just likely you’re just missing the two key ingredients to will get you there - a brand and digital marketing strategy.
It doesn’t matter what stage of business you’re in
Your business will not grow without the right brand and marketing foundations in place.
Because a strong brand is what will help you stand out and get noticed by your *dream clients* online and a digital marketing plan is what will help you grow.
Without these, you’ll just stay stuck where you are now.
“Since working with Rachel, my business revenue has increased each month, and the difference in my income between August and November is double! Things just seem to be getting so much more consistent which is exciting"
“Our website attracts thousands of monthly visitors, our social media following and email list has grown and from another perspective - we’ve started to record 6-figure revenue months and our first 7-figure revenue year”.
“Since Markerita, I’m definitely attracting more of my ideal clients. In the past 2 weeks, I have booked 10 new discovery calls and had 2 new clients booked in - which is amazing”.
"I created an Instagram post after our coaching call using some of the ideas we discussed in the back of my mind. Within an hour, I sold four courses! So, it seems your methods are amazeballs".
“Markerita completely transformed my business. I generated over 100 new leads for my program, and of these, 19 people joined! I doubled my income from consultations too”
“Doing Markerita was a big turning point for me in my business. It gave me direction and a clear game plan, something I was lacking. I’ve had 20 new clients start with me since actioning my new marketing plan”.
Discover the exact ingredients you need to build a stand out brand and implement a digital marketing strategy that consistently attracts, connects and converts your *dream clients* like a breeze so that you can grow your audience, generate more enquiries and make more money, in a way that feels good to you.
Design (or re-design) your website’s site map and understand page-specific content requirements to optimise your online home for conversions.
Develop your digital marketing strategy by picking the marketing channels that best suit your brand and outlining your business and marketing goals.
Profile your ideal client (or clients) so that you feel confident knowing exactly who you serve and how to attract more of these people to your business
Establish a solid foundation for your brand by defining vision, mission and brand value statements for your business.
Develop value propositions and an elevator pitch so that you can clearly communicate who you are and why someone should work with you.
Craft your unique selling proposition to articulate what makes you different and position your brand ahead of your competitors.
Implement the systems and processes you need to automate and streamline your marketing activities for long-lasting impact.
Get to work and create two weeks’ worth of marketing content so that it is scheduled and rolling out on auto pilot by the end of the program.
Pick the best email marketing platform for your business and develop a strategic lead magnet to drive people toward your paid offers.
Start to write (or re-write) your website copy and commence your website build. The choice is yours - DIY or outsource the build to a professional.
Develop a multi-channel content marketing plan designed to consistently attract, connect and convert your *dream clients*, like a breeze.
Write an email sequence to nurture new leads that opt-in for your lead magnet and set it up in your chosen email marketing platform.
“I joined Markerita as I find marketing really complex and tricky to wrap my brain around. I also had recently started an online membership and was really unclear on how I should be marketing this. I honestly wouldn't trust anyone else to guide me through marketing my business - Rachel is a wealth of knowledge and I love that she has experience in the healthcare industry as this is incredibly valuable. Since joining Markerita, I have so much more clarity around how to "sell" my products, it gave me the confidence to re-design my website and clear direction on juggling content creation across all aspects of my business”.
“I can't express enough how glad I am and grateful I am to have done this course. I wish I had done it sooner! It would have saved me literal years of fumbling around in the darkness, second-guessing myself and feeling unsure. The relief I feel after having completed the course, and knowing I have everything I need to market my business successfully, is huge. I no longer feel alone; I'm armed with strategy and I feel confident for the first time in my business. Now to get to work! Couldn't thank you enough, Rach!"
"From the outset, this course exceeded all my expectations. The curriculum was comprehensive, covering a vast range of topics that were both engaging and highly relevant to today's marketing landscape. Rachel is a true expert in her field, bringing a wealth of knowledge and real-world experience. What set this course apart was its practical approach to learning and the incredible guest speakers that joined in. Weekly check ins were a great way to gather some amazing feedback from Rachel and everyone in the group. I wholeheartedly recommend this course to anyone looking to make a significant impact in the field of allied health marketing".
"I found Markerita at a time where my business was growing, but I had no real system in place for our marketing. Previously, marketing our business felt time-consuming and exhausting. Enrolling in Markerita has changed the trajectory of my business in just three short months. The course has allowed me to refine and clarify our brand messaging and systematise our marketing. Rachel’s generosity and passion for supporting healthcare professionals to understand and implement marketing principles is inspiring and I can safely say I feel very confident now in spruiking our message to the world because of her".
“I've been beyond impressed with the value and support I received from doing the Markerita course with Rachel. She was always there to answer questions, and I was able to refresh my knowledge after the course was completed as many times as I liked. The course gave me clarity to *really* understand my why, and be able to articulate it clearly and consistently”.
"Before I joined Markerita I didn't know who I was or who I wanted to help which meant that I was constantly struggling with consistent and clear messaging and struggled with content creation. Markerita has helped me in these areas and so much more. It forced me to pause and take a good step back from my business and look at it through the lens of my clients. The format of the course and how the lessons and activities were delivered were exceptional. The activity sheets were detailed and just what I needed. And the support received via the Facebook group was next level. I am so much clearer about my business and where things are headed and feel more motivated and confident to put myself and A Mindful Mind out there".
"I joined Markerita after feeling overwhelmed by social media and not sure what would give my business results. I felt I needed systems and advice moving forward. Not only did I gain this, but the course exceeded all of my expectations. I wish I had done this before launching my business, however, what I have learnt is that there is always time to change direction and the process's Rachel has taught means that I can continue to re-evaluate my brand strategy and marketing plan as my business evolves. Rachel provided ongoing support throughout the entire course and I was always so impressed with her ability to ask thought provoking questions, give off the cuff feedback and have a laugh in our live calls".
"Rachel does such an amazing job of explaining the concepts of marketing with real world examples and created a road map to develop my own marketing strategy in a beautifully structured and presented way. I got so much value from Markerita and feel so much more confident with what I need to do to grow my dietetic private practice online. Definitely a worthwhile investment!”
Markerita has been game changer for my dietitian business! Rachel's expertise has allowed me to clarify my business messaging, re-design my website and understand e-mail marketing (totally free from overwhelm and burn out). I would recommend Markerita to any allied health professional looking to elevate their business!"
“I joined Markerita as someone who had only ever worked in the public sector but was now starting a business and had no idea where to even start with marketing. Rachel and the Markerita community has been invaluable, and now means I have a clear brand strategy and direction for my business before even launching. I am so much more confident now, and feel like I now have a great plan in place for growing my business - setting me up for years to come!”
"I signed up to Markerita because it was time to get more serious about marketing and take my business to the next level. Not only did I take away an immense amount of knowledge about marketing, but in the course, I also rewrote the mission, vision and values of my business and with Rachel's support, I was able to step out of my comfort zone and rewrite my messaging too. Having a group of supportive health professionals to ask for advice was an amazing plus. It was the best program ( & value for money) I've invested in for my business".
“Having completed both Gramtini and Markerita, I can honestly say that Rach's knowledge in this space is second to none! I have a clear vision on my business and marketing in the online space that I would not have been able to achieve on my own. Would highly recommend her courses to ANY health professional if you're starting out and want to learn all the important things in one place or if you're already an established business owner who want's to really hone in on their online marketing”.
Everyone who joins Markerita will not only recieve lifetime access to the course content and bonuses but they’ll also be invited back to participate in all future rounds of the program too.
This means you not only get my support during your initial 12 weeks in the course, but you’ll also get it everytime the course is run again in the future.
“After Markerita, my business has been building momentum in all the right ways. I’ve gone full-time in the business now. Previously, I always worked a second job but now I am averaging $2000 weeks”.
“Since joining Markerita, my revenue has increased by 133% and my Instagram page has gained over 7000 followers - a 55% increase”.
“Since starting Markerita, client referrals have been through the roof, my income has quadrupled, I feel a lot less stressed and overwhelmed because I have set up all the right marketing systems and I feel like my business is naturally growing.”
“Since joining Markerita, I have refined my messaging and can now actually articulate how working with me is going to benefit my ideal client. I have seen a massive increase in enquiries and a boost in engagement on Instagram”.
“After Markerita, my business has been building momentum in all the right ways. I’ve gone full-time in the business now. Previously, I always worked a second job but now I am averaging $2000 weeks”.
“Since joining Markerita, my revenue has increased by 133% and my Instagram page has gained over 7000 followers - a 55% increase”.
“Since starting Markerita, client referrals have been through the roof, my income has quadrupled, I feel a lot less stressed and overwhelmed because I have set up all the right marketing systems and I feel like my business is naturally growing.”
“Since joining Markerita, I have refined my messaging and can now actually articulate how working with me is going to benefit my ideal client. I have seen a massive increase in enquiries and a boost in engagement on Instagram”.
Sometimes the only way to really know whether a course is the right fit for you is to jump in there and test it out yourself, which is exactly why Markerita comes with a 2 week ‘do the work’ money back guarantee.
This means that if you join the course and don;' feel like Markerita is giving you the knowledge, support and accountability you need to build an in-demand health brand and grow your business through online marketing then just email me by Saturday, April 26th and I’ll refund you in full.
The only thing you have to do is watch the first two weeks worth of lessons, attend the first and show me that you have done the homework. That way I’ll keep you accountable to the commitment you make when you join and you’ll keep me honest about whether the course will serve you.
Markerita kicks off next Sunday, April 13th, and runs until Friday, July 4th.
But here’s the best part—once you’re in, you’re in for life. That means you’ll have lifetime access to all course content, bonuses, and the community, so you can work through the program at your own pace (in fact, half of the community does)
On average, students spend around 3–5 hours per week watching the lessons, completing the activities, and engaging in community discussions. Some weeks require more time than others. When you join, you’ll receive a 12-week schedule outlining weekly content drops and estimated completion times—so you can plan ahead and stay on track.
Markerita isn’t a DIY program where you’ll sign up and never hear from me again. This is a course where you receive support from me and your peers every step of the way across a 12-week period. I like to call it DWY (Done With You]. We meet most weeks for a 60-minute group coaching call on Zoom and you will also receive 24/7 support via our private community group. This is as close as you will get to receiving one-on-one support without the hefty price tag. A level of support that I am confident you will not find in any other marketing course on the market.
Not to worry. All of the group coaching calls will be recorded and uploaded into the course portal for you to watch [or re-watch] at a time that suits you. While the live calls are great for connecting with your peers, if you aren’t able to attend them you won’t be at any disadvantage. If you don’t attend a live group coaching call but would like a questions answered or feedback on your work, then you have two options - post your question or request in our Facebook community group or submit it to me prior to the live call and I’ll respond on the recording for you to watch back in your own time. Cool, huh?
Markerita isn’t just another marketing course that’ll show you the “how” only for you to feel like you’re learning another rinse-and-repeat method that doesn’t actually work for your industry. It’s a course that will teach you the exact ingredients you need to build a stand out health brand and grow a profitable business through the power of brand and online marketing. You’ll walk away knowing how to think like a marketer so you can effortlessly grow your business on your terms, in your own way - stirred with your unique twist.
If you’re a health professional who wants to build an in-demand brand, learn the skill of marketing, and grow your business, this course is for you. From dietitians to physiotherapists, podiatrists, speech pathologists, naturopaths, nutritionists, dermatologists, midwives, chiropractors, doulas, exercise physiologists, hypnotherapists—and everyone in between. This program is suitable for anyone who identifies as a health practitioner (all Western and complementary medicine practitioners are welcome).
Yes - Markerita is suitable for all healthcare businesses that want to build a stand out brand and grow their businesses through online marketing. Whether you have a brick and mortar clinic, or work online, the goal of growing a profitable business is the same. Accordingly, Markerita is suitable for all healthcare businesses, regardless of whether you operate on or offline.
I get it, sometimes you just want one-on-one support. Something that is important for you to know about Markerita, is that it isn’t your typical group program. It has been thoughtfully designed as a DWY [done with you] program where you can receive personalised support from me via weekly group calls on Zoom and our private Facebook community group across the 12-weeks. Plus, there are many advantages of learning in a group environment - accessing the diverse perspectives and insights of your peers, extra accountability, professional networking and cost effectiveness to name a few.
Anyone who joins Markerita can also access my supporting service the ‘Markerita Refill’ which is a 60-minute one-on-one strategy session for Markerita students only. So, if you feel like you need a little extra support and accountability at any stage of the course then you also have the option to book in one of these sessions too.
I get how time poor you are. That is why Markerita has been designed to both fit into your busy schedule and deliver you results in the fastest manner possible by showing you exactly what you need to do to build a stand out brand and grow your business through online marketing [minus the fluff].
I truly believe that we make time for what is important to us. You are here because you want something to change in your business, and change won’t happen without action. Yes, developing a brand strategy and implementing a digital marketing plan for your business will take an initial time input but once it’s done, you’ll have a solid foundation for growing a profitable business that will save you so much time in the long run. Remember, Markerita is an investment in implementing sustainable systems and processes to streamline your marketing activities so that you can grow your business in the most time efficient manner possible.
If you truly can’t commit to completing Marekrita within 12-weeks then you also have the option to complete the course at your own pace as everyone who joins the course receives lifetime access to the content, bonuses and community.
While I can’t guarantee specific financial outcomes [and you should run far away from anyone who does], I can assure you that Markerita will equip you with the knowledge, tools and strategies needed to build a stand out health brand and grow your business through online marketing. Previous students have seen significant improvements in brand visibility, audience growth, enquiry numbers, client bookings and revenue generation to name a few [you can check out some of these results above]. Your success will ultimately depend on your dedication, unique business and implementation of the strategies learned. However, you can rest assured that you’ll be provided with the resources, support and accountability to help maximise your return on investment.
You are here because you want something to change in your business, and change won’t happen without action. Markerita only runs twice per year - so why wait until next year when you can take action now?
By the time the course wraps up on July 4th, you will have all of the ingredients in place to build an in-demand health brand and implement a digital marketing strategy that consistently attracts, connects and converts your *dream clients* like a breeze so that you can grow your audience, generate more enquiries and make more money in your business.
If you’re ready to stop wishing and start doing, then I’m ready to support you.
I get that new technology can feel overwhelming! That is why I provide bonus pre-recorded videos where I walk you through the backend of my recommended website (Showit), email (Flodesk & Kajabi) and content marketing systems (Airtable & Later) so that you can implement your digital marketing strategy with ease. You’ll be able to follow along, step by step, as I show you how to do things like create an email funnel and build a content marketing plan.
I get it, sometimes you just want one-on-one support. Something that is important for you to know about Markerita, is that it isn’t your typical group program. It has been thoughtfully designed as a DWY [done with you] program where you can receive personalised support from me via weekly group calls on Zoom and our private Facebook community group across the 12-weeks. Plus, there are many advantages of learning in a group environment - accessing the diverse perspectives and insights of your peers, extra accountability, professional networking and cost effectiveness to name a few.
Anyone who joins Markerita can also access my supporting service the ‘Markerita Refill’ which is a 60-minute one-on-one strategy session for Markerita students only. So, if you feel like you need a little extra support and accountability at any stage of the course then you also have the option to book in one of these sessions too.
I offer a flexible 6-month payment plan to make Markerita as accessible as possible.
Should you require a longer payment plan term, please reach otu to me via email hello@rachelhawkins.co
Yes! The framework and strategies taught in Markerita can be used to build an in-demand health brand and grow your business through online marketing by all health professionals across any country in the world. However, please note that the course is delivered in English with english subtitles on all lessons.