Learn 7 proven strategies to sky-rocketing your engagement on Instagram fast!
Dietitian turned online marketing strategist and margarita enthusiast, devoted to helping health professionals market their business online with ease!
Hey, I'm Rachel!
Tegan Boorman is a lawyer and the Founder of Social Law Co., a law firm that provides legal services related to social media, collaborations, professional services, apps and online business. Tegan regularly advises PR and influencer marketing agencies, influencers and brands on their commercial agreements and legal compliance so there really is no better person to explore this topic with me on the podcast.
We chat about:
How influencer marketing is regulated in Australia (10:28)
The factors that health professionals need to take into consideration when working with brands and how these differ from other influencers (18:30)
Whether health professionals can work with brands to promote therapeutic goods (19:00)
What makes a product a therapeutic good (21:45)
The potential consequences if you are found to be breaking legal requirements around the advertising of therapeutic goods (27:23)
Big legal no-no’s when working with brands on social media (30:30)
Disclosure requirements regarding free and paid campaigns (31:50)
Legalities vs ethics. Is there a difference in the context of working with a brand? (34:45)
Who is responsible for monitoring misleading and harmful comments on paid content – the brand or the health professional (37:49)
Whether you can terminate a contract if you are being asked to do something by a brand that would breach legal compliance and regulations (39:20)
Tegans top advice for health professionals working with brands (43:45)
Has this sparked inspiration in learning how to build an Instagram page? Check out my Instagram marketing course, Gramtini, and learn to leverage the power of Instagram to market your business online.
The legalities of working with brands as a health professional on social media with Tegan Boorman of Social Law Co.
September 19, 2022
Grab yourself a drink and join me every Tuesday and Thursday for unfiltered conversations in business and online marketing. Listen, learn and be inspired by the real life stories of influential guests as we chat industry insight and actionable tips that you can use to build the career of your dreams.
A podcast full of honest conversations in business and online marketing.
Inside this free ebook you'll find seven proven strategies for sky-rocketing your engagement on Instagram fast!
I help entrepreneurial health professionals market their businesses online with ease through digital courses, resources and services that support them in building a profitable and scalable business.