Do you feel like you are doing all the right things on Instagram, but still aren’t seeing results in your business?
If you are posting on Instagram without a strategy, then keep reading. Because you are one of the many people that are making the biggest mistake I see business owners make on Instagram.
In this article, I explain how posting on Instagram without a strategy is hindering the growth of your business and share three of the immediate benefits that you will experience when you leverage the platform strategically.
There’s no denying that Instagram can be a massive time suck.
As a business owner, I know that you can’t afford to be spending hours a day on Instagram. So, my approach to Instagram marketing is all about working smarter, not harder.
How can you spend as little time on the platform, whilst getting maximum results within your business?
My answer to this? By having an Instagram strategy.
On a recent podcast episode, guest Millie Padula shared an analogy that likened not having an instagram strategy to jumping on a plane and having nowhere to go. Just like a plane with no direction would waste fuel flying in circles, I see business owners on Instagram invest so much time and energy into creating content that has no purpose or direction.
Regardless of what your goals are on Instagram, a strategy provides you with a map to follow to reach your end destination.
There is a big difference between ‘doing’ instagram and really leveraging Instagram as a marketing tool within your business.
When you ‘do’ Instagram you are likely to:
In comparison, when you leverage Instagram as an effective marketing tool you:
And the secret to achieving all of this lies in simply having a good quality strategy that has been developed to support your individual business goals.
An Instagram strategy may be the answer to improving the results you see both on and off Instagram.
If you are ready to stop ‘doing’ and start leveraging Instagram then check out my Instagram marketing course, Gramtini, and learn to leverage the power of Instagram to market your business online.
Through Gramtini, I teach you exactly how to build a profitable page that attracts paying clients fast and makes you visible to brands so that you can reach more people, have more impact and generate more money within your business.
April 6, 2022
I help entrepreneurial health professionals market their businesses online with ease through digital courses, resources and services that support them in building a profitable and scalable business.
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