Stephanie Tallos is a physiotherapist, pilates instructor, writer, foodie and one of my founding Gramtini students who uses her unique skill set to empower women through education and exercise. Steph uses her platform, Stephanie’s Sunday, to provide a space to inspire women to move their bodies and try new recipes whilst being a reliable source of women's health information.
As you’ll hear in this chat, Steph’s journey has been anything but linear. From picking her career out of a hat, experiencing burnout, and finally finding her feet in the area of women's health, Steph’s story is representative of what is a common reality for many.
In this chat, Steph and I discuss the opportunities that exist for physiotherapists in the online space and how niching down can help to strengthen your brand's offer. Additionally, we speak about her experience in Gramtini and how she shifted her mindset to find confidence on the platform, whilst also managing to triple her engagement rates.
We discuss…
- Steph’s non-linear career journey (7:25)
- How burnout nearly resulted in Steph leaving physiotherapy (16:25)
- The opportunities that exist for physiotherapists in the online space (17:45)
- The importance of having a niche to strengthen your brand offer, particularly online (23:27)
- Steph’s experience in Gramtini as a regular Instagram user prior to enrolling (27:29)
- How Gramtini helped Steph to develop more confidence in leveraging Instagram as a marketing tool (30:43)
- Why Steph decided to transition an existing Instagram page into her business page instead of starting a new one (31:19)
- The mindset shift that helped Steph make Instagram work for her (37:25)
- The results that Steph has seen since finishing the course (39:30)
- The role that Steph sees Instagram playing in her business moving forward (41:45)
- Steph's advice for those considering joining Gramtini (51:25)
Has this sparked inspiration in learning how to build an Instagram page? Check out my Instagram marketing course, Gramtini, and learn to leverage the power of Instagram to market your business online.