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Dietitian turned online marketing strategist and margarita enthusiast, devoted to helping health professionals market their business online with ease!
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Jessie Ginsburg and Chris Wenger are Speech Language Pathologists (SLPs) who are prominent thought leaders in their field. Jessie is a sensory integration trained SLP, the CEO of Pediatric Therapy Playhouse and the founder of Global Inside Out Sensory Certificate Programs. Chris is an enthusiastic school based SLP, an internationally acclaimed presenter and the creator of the Dynamic Assessment of Social and Emotional Learning. They are well known for the work they do to educate and inspire a new way of thinking to better support autistic children in practice.
In this episode, we chat about leading change in healthcare using the power of social media. Including:
Jessie and Chris’ experiences working with traditional speech therapy methods (11:00)
The moment Jessie and Chris realised there was a need to ‘think differently’ and explore alternate therapy strategies to better support autistic children in practice (13:45)
Why they decided to become educators in this space (18:21)
What Jessie and Chris are doing to inspire change (21:50)
The impact of their work (25:20)
The challenges associated with influencing change in traditional practice and how to deal with these (26:45)
Managing push back and criticism from other health practitioners online (34:20)
The role of social media in supporting their work and mission (38:35)
Jessie and Chris’s advice for other health professionals who are trying to influence change in their respective industries (42:00)
Do you want to learn the exact ingredients to build a modern-marketing system that converts your *dream clients* like a breeze? Check out my online marketing course specifically designed for health professionals, Markerita, and learn to set up your business for success in a way that feels good to you.
Leading change in healthcare through the power of social media Jessie Ginsburg and Chris Weyner
September 12, 2022
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Inside this free ebook you'll find seven proven strategies for sky-rocketing your engagement on Instagram fast!
I help entrepreneurial health professionals market their businesses online with ease through digital courses, resources and services that support them in building a profitable and scalable business.