Anita Siek is a lawyer turned brand and copy strategist, and the founder of Wordfetti. Wordfetti is a human-centred brand strategy and copywriting house that helps brands zig when others zag, make more money, and confetti cannon their impact through the power of psychology and words.
With a big passion for words, language and how the delicate choices of them can trigger different emotions and feelings in a reader, Anita and her team at Wordfetti are on a mission to spread the power of one of the most powerful tool we as humans have, being words, in igniting world-changing ideas, provoking thought, and driving impactful action.
In this episode, Anita and I chat about…
- Anita’s business journey from lawyer to brand strategist and copywriter (4:50)
- What copywriting is and why you should care about it (13:00)
- How copywriting is different to content writing (15:00)
- What a brand voice is (16:30)
- The importance of establishing a unique brand voice to build a stand out brand (21:15)
- The best place to get started with copywriting when you can’t afford a copywriter (28:35)
- Mistakes to avoid when writing copy (36:48)
- Tips for increasing conversion through copy (42:42)
- Anita’s advice for ‘non writers’ who want to elevate their brand through copy (47:00)
If you are someone who is wanting to elevate your brand through copy and learn how to attract and convert customers through the words that you use then I couldn’t recommend Anita’s course, Wordfetti your Words any more highly. If you would like to learn more about the course, sign up to the Wordfetti your Words waitlist so that you are the first to know when it relaunches.
Pssst… Do you want the secrets to grow your brand on Instagram? Check out my free 5-day online course 5 secrets to growing your brand on Instagram.
