The thought of limiting your target market by niching down in your business can be scary, particularly if you’re just starting out. While it might sound counterintuitive, the benefits of having a niche might just be the secret to your success.

As more health professionals move online there is increasing interest around the idea of personal branding – what it is and how can you use it to grow your business? Here, I share three ways that having a personal brand transformed my business.

Most health professions are unable to use testimonials to promote their businesses due to ethical limitations set out by governing bodies. Thankfully, there are many other effective ways to promote your products and services online.