Blog - Rachel Hawkins
niche areas in online businesses

The thought of limiting your target market by niching down in your business can be scary, particularly if you’re just starting out. While it might sound counterintuitive, the benefits of having a niche might just be the secret to your success.

The benefits of having a niche in your online business

Marketing

personal branding

The 3 ways having a personal brand transformed my business

Marketing

As more health professionals move online there is increasing interest around the idea of personal branding – what it is and how can you use it to grow your business? Here, I share three ways that having a personal brand transformed my business.

girl at computer working

Most health professions are unable to use testimonials to promote their businesses due to ethical limitations set out by governing bodies. Thankfully, there are many other effective ways to promote your products and services online.

4 ways to promote your business online without using testimonials

Marketing

Hey, I'm Rachel!

From Instagram marketing, through to podcasting and email marketing, I’ll expertly teach you how to market your business online without the overwhelm, so that you can grow your audience and turn your dreams into a profitable reality.  

Dietitian turned online marketing strategist and margarita enthusiast, helping health professionals reach more people, have more impact and achieve game-changing results in their businesses.

Inside this free ebook you'll find seven proven strategies for sky-rocketing your engagement on Instagram fast!