Are you interested in starting an Instagram page but worry your business won’t stand out and get noticed?
If you answered yes, then you’re not alone.
One of the biggest objections health professionals have to get started on Instagram and use the platform to market their business online is that they feel Instagram is too saturated to stand out and get noticed.
While with over two billion active monthly users, Instagram may be ‘saturated’, it certainly doesn’t mean that your business can’t stand out online. In fact, there are many ways for you to get noticed because there are many things that make you and your business unique.
Here, I explore seven ways that your business can stand out and get noticed on Instagram.
A niche is a specialised or focus area within your industry.
Having a niche can help you stand out and get noticed on Instagram because it helps you to communicate what segment of customers you work with within the larger market that you serve. This is something that can give you an edge over your competitors.
For example, if a woman struggling with infertility was interested in seeking the services of a dietitian to explore how their diet could support them in falling pregnant, they would presumably seek out a dietitian that specialises in fertility nutrition rather than a dietitian who is a generalist.
Accordingly, having a clearly defined niche can significantly increase the likelihood of your profile standing out to the people your business exists to help.
The way your brand looks forms a major part of your brand identity. Because Instagram is a visual medium, the combination of colours, fonts, typography and photography you use can help you to stand out and get noticed on the platform.
Curating a strong visual brand identity can support your business in being more easily recognised online, regardless of whether you and your logo are present or not.
Your brand personality can help you stand out and get noticed on Instagram by giving your brand human characteristics that make you more relatable to your audience. Your brand personality can be communicated through your brand aesthetic and tone of voice.
While two dietitians, for example, may work in the area of gut health, the language that they use to communicate with their audience on Instagram can help to distinguish them from each other. Let’s just say that one of the dietitians is a researcher, therefore tends to use more scientific and formal language online, while the other communicates using informal language. Immediately, we can identify two different personalities that stand out from one another despite these two dietitians working in the same niche.
This will inevitably result in these dietitians attracting a different type of clientele; the clientele that is best suited to their respective businesses.
In most cases, a businesses success does not come down to the fact that they offer the best service, or that they are the most highly skilled expert in a certain field, it comes down to how good they are at communicating. If you can communicate your value well, you will likely be able to stand out and get noticed by people on Instagram who are interested in the services you offer.
Let’s use my own Instagram bio as an example. If my bio read ‘Social Media Marketing, Facebook Ads and Download my Free Facebook Ads Guide’, I wouldn’t be telling my audience much other than I manage social media accounts and Facebook ads (which by the way, I don’t do).
In comparison, my current bio ‘I help health professionals market their businesses online with ease’ better communicates what I do and who my business serves. The clarity in this messaging alone is something that helps my business stand out from my competitors on Instagram and helps my page to be discovered by health professionals who are interested in learning about online marketing.
Having the confidence to share your unique perspective on relevant topics in your industry is another way to stand out and get noticed on Instagram. Instagram can often become an echo chamber of information, so if you ever identify an opportunity to offer a different perspective, I encourage you to do so instead of following the crowd.
An example of this is a recent announcement made by Adam Mosseri, the head of Instagram, who mentioned changes that were coming to the platform. The most controversial element of his announcement was the shift of focus towards short form video content, which caused the internet to go nuts. An overwhelming amount of content flooded Instagram from panicked users who feared that photo content was dead and the only way to grow a following moving forward would be through through reels.
However, I had a unique perspective to share.
Adam never said that photo content was dead, he merely stated that the platform would be featuring more reel content in response to the increased consumption of short form video content among social media users The prioritisation of reel content made sense to me. So, I shared a post on Instagram explaining my unique point of view, stating that this change was merely representative of Instagram’s evolution in response to a change in consumer behaviour. This unique perspective was something that helped me to stand out and get noticed on Instagram.
Identifying what your competitors are and aren’t doing, is a great way to identify what you can offer on Instagram that your competitors don’t (i.e. what gap in the market you can fill).
Perhaps their content is lacking variety. Maybe they are missing a service offering that would be of value to their clients. Or perhaps they aren’t utilising reels within their content strategy.
Identifying what value your competitors are not providing that you can, is yet another way that you can stand out and get noticed on Instagram.
Instagram is not a short game, it’s a long game.
Many business owners will start an Instagram page and never follow through with it. So, the most simple way to stand out and get noticed on the platform is by simply showing up, being consistent and committing to the long game.
The best piece of advice I could offer to support your longevity on the platform is to not overcommit to a posting schedule. Whilst posting five days per week is admirable, in reality, it is not sustainable for most businesses. Instead, commit to a more realistic posting schedule, say three posts per week, and focus on delivering high-quality content that is of value to your audience.
If your business isn’t yet on Instagram, it’s not too late! There are many different ways for your business to stand out and get noticed on Instagram.
Should you be interested in learning more about Instagram marketing and how to leverage the platform to market and grow your business online, check out my Instagram marketing course Gramtini.
February 17, 2022
I help entrepreneurial health professionals market their businesses online with ease through digital courses, resources and services that support them in building a profitable and scalable business.
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